SEM Account Manager

At Accelerated Digital Media, our digital success hinges on both nimbleness and experience. ADM combines the deep industry knowledge of a legacy agency with the flexibility and audacity of a startup. We’re seeking a talented and results-driven SEM Account Manager to join our team of marketing experts. If you’re passionate about digital marketing, love optimizing campaigns, and are ready to take your SEM skills to the next level, this is the role for you.

Job Summary:

As a Senior SEM Account Manager, you will be responsible for developing and executing strategic SEM campaigns to drive online visibility, website traffic, and conversions for our clients. You will lead a team of SEM Account Managers, collaborate with innovative & transformative digital health and e-commerce clients, and leverage industry best practices to achieve outstanding results. Your role involves analyzing data, staying updated on SEM trends, and continually optimizing campaigns to meet and exceed client goals.

Responsibilities:

• Campaign Management: Plan, execute, and optimize within the full Google Suite with a focus on paid search, shopping, and performance max campaigns
• Keyword Research: Conduct thorough keyword research to identify high-value, relevant keywords, and build effective campaigns.
• Ad Copywriting: Create compelling ad copy and design effective ad creatives to maximize click-through rates and conversions.
• Bid Management: Monitor and adjust bid strategies to achieve campaign goals while optimizing cost-per-click and return on ad spend (ROAS).
• Performance Analysis: Analyze campaign data and provide insights and recommendations for improving performance and achieving KPIs.
• A/B Testing: Continuously test ad variations, landing pages, and other elements to improve campaign performance.
• Competitive Analysis: Stay up-to-date with industry trends and competitor strategies to ensure a competitive edge.
• Budget Management: Manage budgets effectively, ensuring efficient allocation of funds across campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related field.
• Proven experience as an SEM Specialist with a strong track record of successful PPC campaigns.
• Google Ads and Bing Ads certification preferred.
• Proficiency in SEM tools and platforms, including Google Ads Editor, Google Analytics, and keyword research tools.
• Analytical mindset with strong data analysis skills.
• Excellent communication and teamwork skills.
• A passion for staying updated on the latest digital marketing trends and best practices.
• Certification or experience in other digital marketing channels (e.g., SEO, social media) is a plus.

Why Join ADM:

• We offer a competitive salary and performance-based bonuses.
• We invest in our team by empowering new ideas and providing opportunities for continuous professional development
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
• 90% company sponsorship for health, dental, and vision
• 401K with employer match program through Human Interest
• Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
• We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities

Accelerated Digital Media is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.