CRM Associate

Rocket Money’s CRM program operates as an extension of the product, with over 200 triggered campaigns designed to activate, engage, and retain members. The CRM Associate will support campaign execution, measure results, and share insights with senior leaders and cross-functional teams. This role involves managing tools like Braze and Amplitude, creating personalized customer journeys, and collaborating on experiments to prioritize impactful initiatives.

Key Responsibilities

• Execute CRM campaigns in Braze and measure outcomes using Amplitude.
• Manage audience segments, triggered campaigns, and customer journeys across platforms.
• Analyze campaign performance and propose iterative tests with measurable hypotheses.
• Collaborate with the design team to develop campaign assets.
• Stay informed about industry trends and best practices in CRM and email marketing.

About You

• 1–2 years of experience in email marketing, CRM, or related fields.
• Proficient in running A/B tests and analyzing performance metrics.
• Strong communication and project management skills.
• Detail-oriented and skilled in analyzing campaign data.
• Familiarity with Braze and Amplitude is a plus.
• Passionate about learning, growing, and working collaboratively.

What We Offer

• Health, Dental, & Vision Plans
• Competitive Pay
• 401(k) Matching
• Unlimited PTO
• Salary range: $70,000–$100,000 (based on experience and qualifications).

About Rocket Money

Rocket Money aims to empower people to live their best financial lives by providing unique insights into their finances and valuable services that save time and money, helping members progress on their financial journey.

Rocket Money is an Equal Opportunity Employer committed to diversity, equity, and inclusion, considering all qualified candidates regardless of background. Pursuant to the San Francisco Fair Chance Ordinance, applicants with arrest or conviction records will be considered.