Paid Digital Marketing Manager
$109,000 - $128,000
Vanta is looking for a Paid Digital Marketing Manager to drive high-quality traffic, increase conversions, and scale customer acquisition through data-driven digital campaigns. You’ll play a key role in executing and optimizing paid advertising strategies across multiple platforms to maximize ROI and lead quality.
What You’ll Do:
- Develop and manage paid digital campaigns across Google Ads, LinkedIn, Facebook, and other platforms.
- Optimize budgets, bidding strategies, and pacing to maximize performance and efficiency.
- Conduct A/B testing on ads, landing pages, and targeting to improve conversions.
- Collaborate with cross-functional teams to create high-impact ad creatives.
- Analyze campaign data to generate insights and refine strategies.
- Stay ahead of industry trends and platform updates to enhance effectiveness.
What Makes You a Strong Fit:
- 5+ years of experience managing paid digital marketing campaigns with a strong ROI track record.
- Expertise in Google Ads, LinkedIn Ads, Facebook Ads, and programmatic advertising.
- Strong analytical skills, with proficiency in Google Analytics, Excel/Google Sheets, and Tableau.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent collaboration and communication skills, with a growth-focused mindset.
Why Join Vanta?
- Competitive salary: $109,000 - $128,000 + equity & bonuses.
- 100% covered medical, dental, and vision benefits (including dependents).
- 16 weeks fully paid parental leave.
- Flexible remote work and wellness stipends.
- 401(k) matching and family planning benefits.
At Vanta, we are committed to diversity and inclusion, welcoming candidates from all backgrounds to help us secure the internet.