Customer Marketing Lead

As Customer Marketing Lead, you’ll develop and execute data-driven strategies to engage customers, nurture product adoption, and increase retention. From building lifecycle campaigns to analyzing customer insights, you'll play a pivotal role in shaping the customer journey while managing a team of marketers.

Key Responsibilities:

• Develop and execute multi-channel lifecycle marketing strategies to engage customers, promote product adoption, and boost retention.
• Manage paid media campaigns targeting existing customers, focusing on metrics like CAC.
• Create automated email campaigns for onboarding, upselling, and re-engagement.
• Analyze customer data to identify opportunities for segmentation and personalization.
• Oversee and provide feedback to team members on the Customer Marketing team.

Requirements:

• 4–6 years of experience in lifecycle or email marketing, with a focus on customer journey optimization.
• 2–3 years of team management experience.
• Proven success in managing paid social and display campaigns (LinkedIn, Meta, etc.).
• Expertise in A/B testing, segmentation, and personalization best practices.
• Proficiency in CRM and marketing automation tools (e.g., Hubspot, Intercom) and data visualization platforms (e.g., Tableau, HEX).
• Strong project management skills and data-driven decision-making abilities.

Compensation & Benefits:

• Salary: $100,000–$110,000/year, with bonus and equity opportunities.
• Health Insurance: 100% coverage for employees (Medical, Dental, Vision) and mental health support through TalkSpace.
• 401(k): Retirement account with matching starting April 2025.
• PTO: Flexible vacation policy and a dedicated summer Wellness Week.
• Parental Leave: 12 weeks of paid leave for all caregivers.
• Home Office Stipend: High-quality equipment and technology provided.
• Charitable Giving: $50/month donation match for employees’ chosen nonprofits.
• Professional Development: Reimbursement for learning opportunities.

About Givebutter

Givebutter is a top-rated nonprofit fundraising and CRM platform empowering changemakers to raise more, pay less, and give better. With tools for fundraising, events, donor management, and communications, all in one place, Givebutter is revolutionizing nonprofit software with a transparent, fee-free model. Certified as a Great Place to Work® for four years running, Givebutter blends mission-driven impact with a fun, collaborative work culture.

Join Givebutter to make an impact in the charitable sector and help nonprofits thrive. Apply now!