Senior Data Analyst

ROI·DNA is seeking a Senior Data Analyst to analyze digital performance data, drive insights, and enhance marketing ROI. This role involves crafting actionable recommendations, building interactive dashboards, and collaborating with cross-functional teams to optimize customer conversion and engagement.

Key Responsibilities

• Data Analysis & Reporting: Analyze performance data across digital channels, monitor KPIs, and develop dashboards that uncover trends and actionable insights.
• Data Visualization & Communication: Create interactive dashboards using tools like Tableau and Looker Studio, translating raw data into recommendations for stakeholders.
• Marketing Metrics Optimization: Leverage marketing data to enhance campaign strategies across paid media, SEO, and SEM, and support A/B testing initiatives.
• Web Analytics: Configure and manage tracking systems like Google Analytics and Tag Manager to ensure accurate data collection and reporting.
• Collaboration & Support: Work closely with digital marketing teams to deliver impactful data insights, troubleshoot discrepancies, and align on campaign objectives.
• Data Governance: Ensure data integrity and implement best practices for data handling, process automation, and workflow optimization.

Qualifications

• Education: Bachelor’s degree in Data Science, Marketing, Business, or related field.
• Experience:
  • 3+ years in digital or web analytics.
  • Proficiency in Tableau, Looker Studio, and Google Analytics.
  • Proven experience with marketing data and digital channels (SEO, paid search, display ads).
• Skills:
  • Expertise in SQL, Excel (pivot tables, advanced formulas), and data visualization tools.
  • Strong communication skills to present technical concepts to non-technical audiences.
  • Detail-oriented with excellent organizational and problem-solving abilities.

Bonus Skills

• Experience with additional analytics platforms (e.g., Adobe Analytics), cloud data warehousing (BigQuery, Snowflake), and marketing automation tools (e.g., HubSpot, Marketo).

Company Perks

• Fully remote work.
• Comprehensive benefits: medical, dental, vision, 401(k) matching.
• Generous PTO (20 days), 11 holidays, 10 sick days, and 12 weeks parental leave.
• Monthly wellness, mobile, and WiFi stipends.
• Company-paid certifications and professional development opportunities.

Salary Range: $70,000–$100,000 annually, based on skills, experience, and market alignment.

About ROI·DNA

A full-service digital marketing agency, ROI·DNA focuses on accelerating revenue growth for leading brands through tailored marketing strategies and exclusive partnerships. Founded in 2009, ROI·DNA is a culture-first company dedicated to making a meaningful impact for clients and the digital marketing industry.