Demand Generation Manager

Smartling seeks a creative and strategic Demand Generation & ABM Marketer to drive targeted marketing initiatives and align closely with sales goals. The ideal candidate will focus on integrated account-based marketing (ABM), data-driven decision-making, and collaborative execution to optimize revenue growth and customer acquisition.

Responsibilities

• Execute integrated ABM initiatives, engaging target accounts to build pipeline growth.
• Segment accounts, develop tailored messaging, and design landing pages for specific audiences.
• Utilize marketing automation and CRM tools to analyze campaign performance and refine tactics.
• Craft and implement email campaigns to nurture leads and convert prospects.
• Work with marketing, sales, IT, and analytics teams to align ABM strategies with business objectives.
• Track and report on ABM and demand generation KPIs, focusing on pipeline and account growth.

Qualifications

• 4+ years in B2B SaaS marketing with experience in ABM, email marketing, project management, and paid advertising.
• Proficiency with CRM and automation tools like HubSpot or Salesforce.
• Proven record in developing and executing multi-channel ABM strategies.
• Analytical skills with the ability to interpret data and metrics for decision-making.
• Strong written and verbal communication abilities.
• Preferred: Familiarity with GA4 and paid advertising metrics, advanced spreadsheet skills, including pivot tables and data visualizations.

Key Attributes

Analytical thinker with creative problem-solving skills, detail-oriented and highly organized, collaborative and effective communicator across teams, and a self-starter with the ability to work independently.

Compensation & Benefits

Salary: $97,000–$115,000, based on location, skills, and experience. Comprehensive health insurance with free medical plans for employees and families. 401(k) with company match. Flexible PTO + 11 holidays and generous parental leave. Remote work flexibility with provided Apple equipment. Energetic, inclusive, and team-oriented company culture.

Additional Notes

Smartling is committed to diversity, equity, and inclusion, welcoming candidates from all backgrounds. Employment verification is conducted through E-verify. Remote candidates must have a distraction-free work environment and a strong internet connection.

This role is an exciting opportunity to lead innovative marketing campaigns and collaborate with a globally recognized leader in the localization industry.